| If you want to get started
on the right foot, and if you would like to avoid making expensive
mistakes, and if you would like to approach Internet Marketing as the
serious business that it is...
Then you need to learn some basics.
If your plan is to delve into all of
this, with the idea in mind that you are going to learn how to do it
yourself, that's terrific. But do yourself a favor, spend some time
studying before you get started in earnest.
There are several very inexpensive
books written on this subject, and since knowledge is power, I would
strongly suggest that you spend some time learning the fundamentals.
MakeYourSiteSell,
by Ken Evoy delivers the most information, in the easiest to understand
presentation, and all of it is both accurate AND necessary.
No matter what you offer on the Web, your site must SELL!
Are you selling digital goods like software, video games, or info-products?
Do you sell freezers to Eskimos (to store the ice you sold them), or other hard-good widgets?
Got a store with dozens, hundreds, even thousands of items
to sell?
Think there's no way you could sell hamburgers on the Web? Why not use your site to sell visitors on registering for "digital discount coupons" for your "special of the month"?! Just print and present one to the restaurant "nearest you!"
Maybe you're looking to expand regional sales into global distribution?
Or do you want to generate leads for your OEM business?
Are you considering adding an online profit-center to take advantage of your existing offline store's infrastructure (1-800 number, warehouse, inventory, database, etc.)? A no-brainer... if you do it right!
Or... has your own profitable Web site just been a dream until now? Well, everyone's an expert on something!
MakeYourSiteSell
Also from the SiteSell family is MakeYourWordsSell,
this is indispensable in assisting the new Internet person with some
very basic, and absolutely necessary skills about writing online. The
section on proper email writing alone is worth the price of the book.
It's Words That Sell
To sell more, write better. Make the most productive use of words, words that address the needs and wants of your customers.
The right words will overcome a mediocre look-and-feel. But use the wrong words, and even the most professional-looking site will be instantly destroyed.
MakeYourWordsSell
When you're ready to get your feet
wet...
The
Ultimate Beginners Guide from Marlon Sanders is hands down the
best I've seen.
Question: What would motivate a highly effective (not to mention highly successful) web marketer like Marlon Sanders to produce and deliver a beginner’s guide? More to the point--why a beginner’s guide to computing?
After all, Marlon’s already well known for his complete collection of Amazing Formulas for selling on the web. He’s made his reputation from this treasury of tips and guidelines—-real-world success strategies for automating your web business and perfecting your Internet sales techniques.
Sure, Marlon delivers the elements of his formula in a clear, straightforward, and down-to-earth style. But it’s detailed stuff. He assumes a certain level of computer expertise in his audience. Not so with this beginner’s guide. It assumes very little prior knowledge of computer know-how at all. So, back to my original question: Why a beginner’s guide?
Then it hit me. After navigating through the first few pages of this easy-to-follow e-book, I got it. Marlon doesn’t want anybody to miss out on the opportunity to make money with a computer! And he’s carefully and logically connected the basic building blocks--the must-have essentials--to help anyone get up and running. Right away!
Here, in a richly illustrated, step-by-step series of tutorials, the secrets of getting started are unlocked for “newbies” everywhere. Those who have never even been on the Internet before will find the information valuable.
True to form, Marlon packs a lot of punch in the pages of this book. Each lesson smoothly unfolds in a way that builds steadily on the previous one. Starting with the fundamentals of downloading, storing, and retrieving files, readers are walked through the operational mechanics of computing in a way I haven’t seen equalled anywhere else.
And there’s plenty more. The guide shows users how to apply what they’ve learned to find, download, and install free tools like Adobe Acrobat Reader and MP3 players for accessing the rich abundance of media on the web.
From there, we’re given a thorough tutorial on setting up a messaging system for sending e-mail with file attachments. (Don’t worry. Marlon knows this is new ground for his readers, and he takes the time to fully explain, in plain English, the “technical” terms associated with the operational concepts he introduces.)
Before long, we’re learning how to protect our new-found storehouse of web information by installing anti-virus programs; we’re moving folders and organizing our files; and we’re taking advantage of time-saving productivity hints like copying, cutting, and pasting information from one location to another.
The momentum just builds and builds. By the time we reach the end of this ultimate guide, we’re learning how to maximize our workspace by resizing windows, how to move information from source to destination by performing file transfers, and how to automatically launch the programs we need to run immediately after we boot up our computer!
These are the “bread-and-butter” techniques even the most advanced “power users” had to master when they got started.
The refreshing thing about Marlon’s approach here is that it’s simple, no-frills instruction. Using a vast collection of screen captures, visual pointers, and click-and-learn steps and reminders, his ultimate guide treats readers to a virtually error-proof tour of the power and potential that web-based computing offers for the taking.
Beginners now have all the how-to help they need to start reaping the harvest!
Marlon’s Ultimate Beginner’s Guide is the all-important first floor of computer knowledge every computer user must have. Readers will see this product as their foundation to future success on the Internet. In no time at all, they’ll be wanting more. And Marlon’s amazing formulas will be right there, waiting for them!
--Robert G. Gardner, Ph.D.
I tell you what...
I've been working at this for three
years, and I learned several things I never knew! It's a great read, and
priced low.
The
Ultimate Beginners Guide
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